HOW WE MANAGE BRANDS

Over-Q works with brands, retailers, and distributors through four main business models.
We manage and grow brands using the collaboration model that best fits the need.
  • 1
    BRANDS COLLABRATIONS

  • 2
    REGIONAL DISTRIBUTION

  • 3
    PROJECT ITEM SALES (SMU)

  • 4
    LOYALTY PROGRAMS

  • BRANDS COLLABRATIONS

    • Brand Collaborations – Co-branding & Special Collections

    We design and manage co-branded projects that connect global brands with local consumers. From capsule collections to seasonal ranges, Over-Q takes responsibility from concept to market launch.
    • Capsule and limited collections built around a clear business case
    • Concept, design, sourcing and production through our supply network
    • Launch calendar, in-store visibility and digital activation support

    • Capsule and limited collections built around a clear business case
    • Concept, design, sourcing and production through our supply network
    • Launch calendar, in-store visibility and digital activation support

    Discuss a collaboration
  • REGIONAL DISTRIBUTION

    • Regional Distribution – Regular Sales & Distributorship

    Through our regional offices in Istanbul, Dubai, Vienna, and China, we represent brands and
    manage regular product sales through transparent, long-term partnerships.
    • Regional assortment planning and pricing structure
    • Multi-channel sales presence (modern retail, traditional retail, e-commerce)
    • Order management, warehousing, delivery, and after-sales follow-up

    • Program mechanics, duration and reward ladder design
    • Selection and sourcing of reward items across multiple categories
    • Logistics, stock management and post-campaign performance reporting

    Plan a loyalty project
  • PROJECT ITEM SALES (SMU)

    • Project-Based Products (SMU – Special Make Up)

    Custom-Made, Project-Specific Solutions
    SMU (Special Make Up) projects are designed and produced based on specific needs.
    The entire process is managed by Over-Q, from brief to delivery.
    • Project-specific product development and planning
    • Design, sampling, approvals, and production follow-up
    • Documentation and on-time delivery

    • Regional assortment planning and pricing architecture
    • Multi-channel presence (modern trade, traditional, discount, e-commerce)
    • Order management, warehousing, delivery and sell-out follow-up

    Explore distribution options
  • LOYALTY PROGRAMS

    • Loyalty Programs – Loyalty Projects

    We develop high-volume, competitively priced products for large retail chains.
    Over-Q acts like a manufacturer and manages the process end to end.
    Through our global production network, we have delivered high-volume orders to
    Mexico, Indonesia, and Brazil.
    • High-volume product development
    • Scalable production
    • Full process management until delivery

    • Brief analysis and product proposals aligned with campaign needs
    • Design, sampling, approvals and full production follow-up
    • On-time delivery with compliance, documentation and end-of-project review

    Start a SMU project
    Discover Over-Q.
    Over-Q develops, sources, and distributes branded consumer products.
    Each product is managed from concept to delivery with the right producers, clear quality
    standards, and market-focused planning.
    Discover More