The Basic Logic of the Over-Q Licensing Model
Over-Q plans licensed growth along the product – category – market axis.
Main Stages of the Model
Category definition
Product development process
Production & quality control
Market-aligned production plan
What Does This Structure Offer?
Brand DNA is preserved
Operations are simplified
Growth becomes measurable
Who Is It Suitable For?
Brands aiming for global growth
Structures that prioritize quality
Those seeking long-term brand value
Conclusion:
The Over-Q licensed growth model offers smart scaling instead of uncontrolled expansion.
