Why is Choosing a Licensing Partner Critical?
The biggest risk in licensed growth is choosing the wrong partner. For Over-Q, a licensing partner is not just a manufacturing entity, but the operational representative of the brand.
Over-Q’s Key Criteria for the Right Partner
Production infrastructure and scalable capacity
Compliance with global quality standards
Process management and reporting discipline
Long-term collaboration approach
Partner Evaluation from Technical to Strategic
Over-Q evaluates its licensing partners under the following headings:
Sample quality
Production continuity
Planning discipline
Quality control processes
Risks Created by the Wrong Partner
Loss of product standard
Damage to brand perception
Operational chaos
Long-term decline in brand value
Conclusion:
The right licensing partner determines the health, not the speed, of Over-Q’s growth.
