Brand Overview

• Benetton is one of the world’s most recognized fashion brands, known for
color, diversity, creativity, and optimism.
• With a global network of nearly 3,000 stores, the brand stands out with its
people-focused, environmentally aware, and community-driven identity.
• Over-Q carries Benetton’s strong global identity into target markets by
carefully planning collections and channel strategies that sustain the
brand’s color, quality, and price positioning.

Product Categories

Depending on the country and agreement scope, the Benetton product range
managed by Over-Q may include:
• Textile
• Fashion Bags
• Backpacks
• Water Bottles / Lunch Boxes
• Luggage / Travel Set
• Accessories
• Shoes
• Home Textile is managed under Q HOME.

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