Over-Q is a brand management company operating in fashion, sport, and lifestyle.
Based in Istanbul, with offices in Dubai, Vienna, and China, we manage brands from end to end.
Our integrated structure covers design and sourcing through production, distribution, and retail, bringing creativity, production, and commerce together in one system.
Where teams, systems and brands come together.
Our Operating Process
We turn brand strategy into clear and structured market execution.
-
1
Define the Brand Framework
We analyze the brand’s DNA, positioning, and target markets.
Category scope, pricing level, and regional priorities are defined at this stage. -
2
Build the Operating Model
We create the operating structure covering design, sourcing, production, and distribution,
aligned with the brand’s goals and market needs. -
3
Plan the Execution Timeline
We prepare a realistic timeline covering development, production, and launch,
aligned with seasonal and regional calendars. -
4
Manage & Deliver
We manage production, logistics, and distribution,
ensuring products reach the market on time.





