Benetton is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 4,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brand United Colors of Benetton

Benetton’s “universal” communication has accompanied the Group's global expansion. When companies export around the world, they normally adapt their advertising to suit different areas. Benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak.

Over-Q, over the years, has added value to Benetton's this ideology, strengthening their collaboration in the fashion and accessory industry through their designs, multi-channel distribution network, and stores.